To set the standard for coffee excellence you have to start at the source.
A coffee bean is a seed of the Coffea plant and the source for coffee. It is the pit or stone inside the red or purple fruit often referred to as a cherry or berry. Even though the coffee beans are not technically beans, they are referred to as such because of their resemblance to true beans.
The fruits – coffee cherries or coffee berries – is what gives coffee its fruity or citrus flavor.
The road less traveled is the road we’re on, in pursuit of the best beans in the world. In the mountains of South America, Africa and Asia are small farms that produce exceptional beans. From rows of plants clinging to mountain tops, multi-generational farmers cultivate their crops awaiting the next opportunity to share their craft.
Call us old-fashioned but we like doing business face-to-face. Not only is it good business to buy direct but we’re able to inspect the health of the plants, encourage sustainable practices of the farm and gain a sense of the grower’s level of commitment.
Not everyone takes their craft as seriously as we do, but it’s crucial we align ourselves with ones that do.
Growers and their surrounding communities benefit by working direct with us. When working direct we’re able to influence the farm’s sustainable growing practices.
Better practices generate a better product which yields more money.
When growers earn more the surrounding community benefits with improved roadways, schools and a better standard of living.
Not all coffees are bought directly from individual farms. Growers often band together and form Co-ops within a region. Co-ops foster healthy competition among farmers to out-do one another.
The result is higher quality beans.
Coffee beans have unique flavor signatures based on where they’re grown and nurtured. Our philosophy is to honor the beans' natural flavors and roast them to emphasize their greatness. The result is delicious coffee that is noticeably better tasting.
Our obsession is your reward. Because coffee is most commonly handled after it’s been roasted, people don’t typically think of it as being perishable. On a daily basis raw beans are aging and changing. We obsess over these changes because they absolutely affect taste. Every day we cup, brew, evaluate taste and do it all over again.
Our obsession ensures that the great tasting coffee our customers expect never disappoints.
Our roasting process uses the world’s first recycled heat roaster which is better for the environment and the flavor of our coffee. Conventional roasters heat ambient air; ours recycles the air inside, so seasonal changes in humidity and air temperature have no affect inside the roasting chamber. This provides a more stable atmosphere and consistent roast. The recycled air quickly becomes depleted of oxygen which creates an inert roasting atmosphere that protects the delicate flavors of the bean.
The combination of our recycled heat roaster and exclusive roasting methods produce clean, bright, noticeably better coffee.
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